1. Experience and Expertise: One of the first things to look for in a restoration company is their experience and expertise in dealing with water damage. How long have they been in business? Do they have a proven track record of successfully restoring properties? Experienced professionals are more likely to handle complex situations effectively.

2. Certification and Licensing: Ensure that the company and its technicians are certified and licensed. Certification from organizations like the Institute of Inspection, Cleaning and Restoration Certification (IICRC) is a good indicator of a company's commitment to industry standards and best practices.

3. Emergency Response: Water damage doesn't wait for business hours, so choose a company that offers 24/7 emergency services. Quick response is critical to prevent further damage and mold growth.

4. Equipment and Technology: A reputable restoration company should have access to advanced equipment and technology for water extraction, structural drying, and mold remediation. This ensures that the restoration process is efficient and thorough.

5. Comprehensive Services: Water damage often comes with secondary issues like mold growth. Look for a company that offers comprehensive services, including mold remediation, to address all potential problems.

6. Insurance Experience: If you plan to file an insurance claim, it's beneficial to choose a restoration company experienced in working with insurance companies. They can help streamline the claims process and ensure that you receive the maximum coverage.

7. References and Reviews: Check for customer reviews and ask the company for references. Hearing about other customers' experiences can provide valuable insights into the company's reliability and quality of service.

8. Transparent Pricing: Request a detailed estimate before starting any work. A reliable company should provide transparent pricing with no hidden fees or surprises.

9. Environmental Responsibility: Inquire about the company's environmental practices. Eco-friendly and safe products should be used in the restoration process to minimize the impact on your property and the environment.

10. Local Reputation: A company with a strong local reputation is often a safer choice. They are more likely to be invested in the community and committed to providing excellent service.

11. Customer-Centric Approach: Look for a company that prioritizes customer satisfaction and communication. They should keep you informed throughout the restoration process and address any concerns promptly.

12. Warranty and Guarantee: Ask about any warranties or guarantees on their work. A reputable company should stand behind their services and offer reassurance that the job will be done right.